I'm a creative director and designer with 10+ years building narratives, platforms, and experiences from the ground up.

I founded Future Form, a multidisciplinary consultancy where I led creative strategy across arts, media, and commercial industries. Most notably, I guided Middle East Archive in scaling their platform from 50K to 250K+ followers, launching a publishing arm, and producing an inaugural exhibition at Cairo Photo Week. Before that, I designed geospatial intelligence systems for Walt Disney Imagineering and shaped innovation strategy at Arup's Foresight, Research & Innovation lab. I'm currently working with the Arab American National Museum, leading a full creative transformation ahead of the institution's 20th anniversary.

My work has been commissioned by, exhibited at, and made in collaboration with: Roger Waters, Walt Disney Imagineering, Arup University, Slow Factory, Cairo Photo Week, Foto Industria Biennial, Istanbul Design Biennial, CUE Foundation, Printed Matter, DEEM Journal, and Far - Near Journal.