MIDDLE EAST
ARCHIVE

Title:     Creative Director

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Date:     2019 – 2024

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Middle East Archive first launched as an Instagram account with 50,000 followers, a viral photography curation, and almost no infrastructure behind it. Over five years, I built the creative foundation they needed to become a much larger platform sustainable outside of Instagram. A visual identity, two published books, pop-up experiences in New York and Los Angeles, and an inaugural exhibition at Cairo Photo Week. The platform now has 250,000 followers, brand deals and books sold out worldwide.